Business Marketing Strategy or knowing where you want your business to be next year and what steps you should take to achieve these aims.
A business marketing strategy or strategic marketing plan is your overall plan of the marketing actions you intend to take in order to accomplish a specific goal for your company. So how do you define yours?
Start with your Aims: Think
* What do you want to do?
* When do you want to do it by?
* What do you want to achieve?
An example would be: Increase our turnover by 10% by the introduction of 3 new products in the next year.
Thats the easy part now you need to decide how you are going to do it. Think of al the ways that you can market your business and then work out the combination that you are looking at. Think of such marketing activities such as:
1. Produce a monthly newsletter for my past clients.
2. Aim to sign up 10 new newsletter subscribers each week.
3. Write 1 article each month and submit it to at least 5 major article databases.
4. Produce or buy at least 12 viral ebooks or reports each year.
5. Give these viral books away to my clients.
6. Add at least 3 new products to my range in the next year.
7. Add at least 3 product based web sites in the next year.
8. Add as least 1 page of extra content for each web site, each month.
9. Undertake a pay per click marketing strategy each month with a budget of at least $100 for the new and existing products.
10. Submit our web sites to at least 20 search directories within the year.
11. Enter into 3 joint ventures or be part of at least 3 giveaways in the next year.
12. Test my marketing strategy every month and make the necessary changes.
Once you have done this then sit down and work out what you have to do each month. All that is left is for you to roll up your sleeves and get down to the hard work. Good luck.
|
