There are a lot of things that make a business full of clients and running smoothly. We all know you need a constant stream of clients. It doesnt matter if they are new or old returning clients, they must be constantly coming in for a purchase. Marketing is how you generate interest in what you are doing. Publicity also generates interest and can even spark desire for your product or service. When your sales and marketing teams are not producing, publicity always produces. Depending upon how much you invested, it can produce large or small for you. Sometimes all you need is a little publicity to get you through. You need for your big clients to say they heard about your before they met you. You need for your clients to have read about your somewhere or heard your radio interview about your product. Local publicity can be your feeding tube for your business. The local newspapers, TV shows, magazines and radio shows will produce for your when you are a good guest. They will produce for you when you are an interesting and educational story. Publicity is the feeding tube for your business. Copyright 2005 |
